(The phone rings)
Lead: “Good afternoon, this is Hans speaking.”
Telemarketer: “Hi Hans! I’m so glad I caught you. Is this a good time?”
Hans: "Not really. can you keep it short?"
Telemarketer: “I certainly will! I am calling to tell you about a great promotion that we currently have at *energy company*. Every new customer who signs up for a three-year contract this month will get a free bike worth €350! How does that sound?”
Hans: “Well, what do you know. I am already a customer. When do I get my bike?”
Telemarketer: “You... are already a customer?”
Hans: "That's right, have been for ten years."
Telemarketer: “My sincere apologies, sir, but this promotion only applies to new customers.”
Hans: “Oh, so what do I get?”
Telemarketer: “Err... nothing...?”
Hans: “So let me get this straight: you only give free bikes to people who don’t mean anything to you yet, and customers who have been with you for years get nothing for their loyalty?”
Telemarketer: "..."
Hans: “Well, thanks for calling. It is plain to see that it is high time I took my business to your competitors.”
(Click!)
The importance of CRM
Ouch! What an excruciating end to the conversation that must have been for this telemarketer. I'm going to be honest here: I know exactly how this felt because the person who called Hans at the time was, in fact, me. The conversation may not have ended the way I wanted, but I’m still extremely happy with the result. Sure, I lost a customer, but I learned a very important lesson: the value of a good CRM system.
If the information in the CRM system I was using at the time had been properly updated, this gentleman's details would never have appeared on my screen, and this energy company would not have lost a loyal customer. It is extremely important for businesses to ensure that their CRM system is always up-to-date. This is why I now love working with Conversion Crew’s CRM system: HubSpot CRM.
If you want to find out why I think this system is so amazing, read the 5 benefits of HubSpot CRM below, and there's your answer!
1. Extensive database for contacts
The beauty of HubSpot CRM is that you can store so much more than contact names and contact information alone. You can also add job titles and company details, keep notes, and create segmented lists and email templates. You can also call your contacts straight from the database and save your conversations.
2. Custom dashboards
With Hubspot CRM, you can create stunning, visual dashboards that allow you to design a sales funnel exactly the way you want it. This allows you to see at a glance which leads you have an appointment with, the monetary value that leads are expected to generate, and what stage of the buyer's journey your leads are at.
3. Automatic updating of customer interactions
HubSpot CRM automatically updates all customer interactions. For example, HubSpot CRM automatically transfers leads to marketing or sales qualified, depending on their position in the sales funnel. What's more, HubSpot CRM keeps track of every email conversation so that you can see who in the marketing team has interacted with a contact and what has been discussed.
4. Support for Gmail and Outlook
You can link HubSpot CRM to your Gmail or Outlook account, for example. Any incoming emails from your contacts are automatically stored in the database under the right contact person. This allows you to review interactions with a customer that take place across multiple platforms from a single central place.
5. It is free!
Yes, you read that right: HubSpot CRM is free to use. Even better: HubSpot guarantees that the CRM will also remain free, forever. The free version of HubSpot CRM does not give you immediate access to all the available tools. However, the functionalities that come with the free version are more than enough to set up a great customer relationship management system.
More information about HubSpot
If you have any questions or want to find out more about HubSpot CRM, please get in touch. Conversion Crew is a Platinum Partner of HubSpot and helps companies grow successfully through sales, marketing and service. Call us on +31 (0) 85 0606 548 or email hello@conversioncrew.com.
