Collecting, storing and analysing data is of utmost importance for YincQ, the main challenge comes when information is scattered and in separate systems. A single source of truth was Conversion Crew’s solution for this concern through the implementation of HubSpot CRM. To expand on this point, YincQ required a custom solution to connect Financieel Gezond with HubSpot, to ensure data was synchronised and present.
Furthermore, YincQ was determined to configure a system that not only stored their data but additionally their processes. Lastly, YincQ wanted to make sure that their system contained valuable insight into their customer journey, with all information present and HubSpot’s advanced functionalities, reports, dashboards and analytics were all inclusive in the possibilities.