How do I make my videos accessible?

Videos complete your website. But for people with disabilities, this can be the moment that they stop scrolling. Below you can read how to make your videos accessible.

1. Add subtitles

Ensure there are subtitles under your videos. There are several tools where you can have subtitles generated for a fee, such as Vidyard . You can do this in manually via YouTube Studio . Please note the following points when entering manually: 

• It is best practice to describe sounds (in addition to speech) in the subtitles. For example: [Background music]
• If the person talking is not in the picture, identify who is speaking. Write the person's name in capital letters. For example: RON: "Hello, I'm Ron."
• If the subtitles are below your video, make sure there is sufficient contrast with the background, for example by placing a black bar behind white text.

Here's how to add subtitles through YouTube Studio:

1. Upload a video.
2. Scroll down under the details heading, click on "Show more" and click on "Language and Subtitle Certification". Choose the language and subtitle certification here.
3. Now click on next, then click under the heading video elements on "Add subtitles" > Add.
4. Here you can enter the subtitles manually.

2. Create Transcripts

Making transcripts is not only important for people with disabilities, but also contributes to your Google ranking. If you already have subtitles, you can easily make a transcript. You can often download or copy this text. It is best practice to put a transcript in a table. On the left you put the audio of the video and on the right the visual aspect.

When writing a transcript, use these tips for extra clarity:

• Use [ ] to indicate background sounds. For example: [laughter].
• Add >> to distinguish the speaker or make it clear who is speaking. For example: >>RON

Once you've written the transcripts, you can post a link below your video. This allows people to access the transcript. 

3. Choose the right settings

Make sure you have the correct settings for your video. Website visitors should be able to decide for themselves whether they want to pause a video, or if they want to turn the volume up and down. If you upload videos via HubSpot , this is done automatically. If you load it in another way, make sure you have the correct settings. 

What should you avoid with videos and animations?

1. Putting a video on autoplay is not recommended, it has a bad influence on your accessibility and  loading speed .
2. Avoid videos and animations that flash more than 3x in 1 second.
3. Avoid videos and animations that are spread all over the screen.
4. Avoid videos and animations that are very bright.