Smart Content is the perfect solution for displaying personalized information to your website visitors. But what exactly can you do with it? Read below to find out more information.
What is Smart Content?
Smart Content allows you to display personalized information on your website based on the data you already have about your visitors. You can use various criteria, such as:
- Ad Data
- Contact Lists and Lifecycle Stages
- Location (Country)
- Device Type
- Referring Source
- Preferred Language
- Query Parameters
For instance, you can show different images based on a visitor's location data, or display specific content because someone clicked on a particular ad. Additionally, you can pre-set a language based on the user's preferred language. The possibilities for tailoring content to your visitors are nearly endless.
How Does Smart Content Work?
- Open the drag-and-drop builder and navigate to a module.
- Under "Smart Rules," click "Add."
- Select the desired source and add one or more rules.
- Verify that everything is correctly configured, then save the changes.
After setting up the smart rule, you can adjust the content within the module to align with the specific rule. This ensures that the right information is displayed to the right visitor.
The Drawbacks of Smart Content
While Smart Content is highly effective, it has some limitations:
- Data Availability: Smart Content relies on the availability of visitor data to display personalized information. If no data is available, the website might continue searching for it, leading to slower load times.
To avoid issues, it's recommended to use Smart Content only in areas where you are confident that visitor data is available.